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Videos

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
June 15, 2014
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Citation

Bharadwaj and Agrawal (2014a, June 15). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business-8184


Videos

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Patricia Flores, Stéphane Gautron
June 15, 2014
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Citation

Flores and Gautron (2014a, June 15). A disruptive value proposition. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition-8154


Videos

New perspectives

“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are complex challenges in and of themselves. On top of...

Catalogue: Congress 2014: What Inspires?
Authors: Alastair Liptrot, Paul Labagnara, Peter Stuchberry, Neale Cotton
June 15, 2014
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Citation

Liptrot, Labagnara, Stuchberry and Cotton (2014a, June 15). New perspectives. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-perspectives


Videos

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
June 15, 2013
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Citation

Black and Rothstein (2013a, June 15). Uncompromising intimacy: The route to transformational ideas. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncompromising-intimacy-the-route-to-transformational-ideas


Videos

See the data, be the data

Data visualisation in the market research context needs to do three things:1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they...

Catalogue: Congress 2013: Think Big
Author: Deb Sleep
June 15, 2013
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Citation

Sleep, D. (2013a, June 15). See the data, be the data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/see-the-data-be-the-data